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        Public Relations secrets,"traps" in competitive struggle, mechanisms of political career, application of stratagems of fight - in the book by Sergey Faer:

"METHODS of STRATEGY and TACTICS of ELECTION CAMPAIGN"


Basic principles:

Situations created by our competitor for the good of himself can be transformed into OUR benefit instead.
We convert seemingly damaging situations, created by our competitor, into our ADVANTAGE; any action of the competitor to harm us turns for our good
Even the most insignificant resource of election campaign can result in our VICTORY
There is ALWAYS an opportunity to achieve an election campaign's goal in the best way, i.e. to get the maximal effect with the minimal expenses


This book is intended:



Fragments of the book in text format:


Some large tactical methods used by Yeltsin's team for his "Yeltsin - president 1996-2000"election campaign


The list of the first 25 tactical methods and stratagems



The Ideal Ultimatum: Opponent himself carries out the requirements of Candidate




Another fragments in text format (yet in Rissian) -

page5 page6 page7 page8 page9 page10 page11 page12

Fragments of the book (scanned in graphical format) -

page5 page6 page7 page8 page9 page10 page11 page12


 portrait of Faer      

           The Author of the book, Sergey Faer -TRIZ- consultant on advertising, Public Relations and election campaigns, developer of more than thirty advertising campaigns of various firms and services. As part of his career he has successfully organized fourteen election campaigns in the past several years.




ALL MY BOOK - IS A COUNTERSTROKE UPON THE "DIRTY"

ELECTION CAMPAIGNS    



Where to get the book (in Russia)



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